Client
Rodaina
Involement
Branding
Creative Strategy
Naming
Web Design
Credits
A collaboration of
Hameriza Collective
Character Illustrations: Niv Tishbi
Typefaces
Assistant
Noto Kufi Arabic
Overview
In the Middle East, there are ~3 million children born with severe genetic diseases. Rodaina aims to change this reality and provide children with the opportunity to lead healthy lives.
Rodaina is a non-profit organisation that aims to decrease the prevalence of genetic diseases in the Bedouin community in Israel by spearheading premarital genetic testing through a community-based approach. Rodaina believes in the importance of a healthy beginning for all children - notwithstanding culture, tradition, geography or socio-economic status.
























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