Client
Rodaina

Involement
Branding
Creative Strategy
Naming
Web Design

Credits
A collaboration of 
Hameriza ​​Collective
Character Illustrations: Niv Tishbi


Typefaces
Assistant
Noto Kufi Arabic

Overview

In the Middle East, there are ~3 million children born with severe genetic diseases. Rodaina aims to change this reality and provide children with the opportunity to lead healthy lives.

Rodaina is a non-profit organisation that aims to decrease the prevalence of genetic diseases in the Bedouin community in Israel by spearheading premarital genetic testing through a community-based approach. Rodaina believes in the importance of a healthy beginning for all children - notwithstanding culture, tradition, geography or socio-economic status.

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