Oi Oi Oi is a conceptual contemporary version of a Jewish-Polish newspaper, containing original material by renowned artist Yair Garbuz as well as texts inspired by his writings. The title is a common Yiddish lament, used nowadays as a form of cynical reply to complaints.
Considering the broadsheet as an extended leisurely read, the aim is to provide a practical solution to the traditionally challenging format. By redirecting the text of the spread into four pages rather than the previous two, the resulting format makes for a much more comfortable experience, especially in public places.
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